in a snack? impossible, right? back in 2013, we figured the only way to check all those boxes was to make it ourselves.
we spent the next three years tracking down incredible ingredients, the right ones (nine as it turned out), travelling, tasting, weighing and mixing (in a wooden bowl on the kitchen tablet to start with) to land on the perfect calibration of taste, texture, nutrition.
it had to be ethical too.
so all our ingredients are 100% organic, small-batch and responsibly–sourced (more of that later, find out about leo our cranberry guy and other inspiring farmers), we run with as light a footprint as possible and a promise to the conservation alliance.