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Why earth first

It’s not just what we do, it’s at the core of who we are.

We’ve got one planet to call home for ourselves, our children, and the future of humanity. Nature has given us so much… It’s only fair we give back.

Shār was built on the idea of an impossibly good snack, which meant it not only had to taste amazing, but it had to align with our principles and commitment to the planet. To do that we let Mother Nature be our north star, to help guide our business including decisions about packaging, delivery systems, ingredient sourcing, and giving programs.

It’s all part of our pursuit to be the most sustainable snack company on the planet, and we want everyone to join us on this plastic-free pursuit. What better way to give back to the planet than sharing these kinds of commitments below:

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A plastic-free tube for the planet

Our first-of-its-kind shār-tube was innovated with the human footprint — and how we can reduce it — in mind. With the outdoor enthusiast in mind, we were inspired to create an on-the-go vessel that is convenient, reusable, and biodegradable.

  • Convenient: The on-the-go iconic tube is created for convenience and fits in the side pocket of your backpack or your car’s cup holder
  • Reusable: Rather than one-and-done, it’s refillable up to a year so you can refill it with more trail mix or whatever is of value to you.
  • Biodegradable: When you are ready to recycle it, everything that constitutes the tube - the ink, the glue, the paper will biodegrade in the ground in 6-9 months.
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A sustainable snacking system for the ages

The shār-tube is like a super hero, doing great things all on its own, but when paired with shār-bag and shār-jar, now you’re talking Avengers-level sustainability. We call it our sustainable snacking system, and it allows you to order, store, and adventure with our hand-crafted trail mix, while keeping your impact in mind. Here’s how it works:

Partnering with those that put earth first too:

Sourcing from Mother Nature’s farmers

We source our ingredients directly from small, family-owned organic farms that grow the way nature intended, free of chemicals, fertilizers, and pesticides. Organic ingredients are not only good for you, but they are also fantastic for the planet because you leverage the planet’s natural resources to grow food and replenish the soil. When we buy our ingredients from these smaller farms, we get to support their livelihoods and in turn, their communities.

That way our cranberry farmer Leo can run for a local office, our dark chocolate crazed Guittard family can protect and support the people, communities, and natural resources and environments where they get their cacao beans, and our blueberry picking Dorsing family can take as good care of their soil as they do their fruit harvests.

Wondering about our ingredients?