3 Years. 52 Iterations. 900 Hours.
While shār snacks has really been a lifetime in the making, in 2013, it was catalyzed from a deep desire to create a good-for-you snack that was also good for the planet. Of course, it wouldn’t matter how good it was for everyone if it didn’t also taste fantastic.
To ensure amazing flavor that also met high standards for nutrition and ethical business, four years were spent tracking down the best possible ingredients and perfecting the recipe. Using a 32-year-old wooden bowl on a kitchen counter in the heart of Austin, Texas, the process of mixing, weighing, and tasting various combinations led to the ideal calibration of taste, texture, and nourishment.